Beyond money, leads, bonuses, benefits, training... what do sales reps want? How do I best different

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I'm trying to make our business as attractive as possible for sales reps (loan officers/mortgage brokers). What are some great ways to attract new people to our forming business?

Beyond money, leads, bonuses, benefits, training... what do sales reps want? How do I best differentiate?

Personal recognition, respect and allowing people to get the job done in their own style (acceptable) will work wonders. After a certain minimum it even works better than money.

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